Macromarketing

The effect that marketing policies and strategies have on the economy and society as a whole. Specifically, macromarketing refers to how product, price, place and promotion strategies - the four P's of marketing - create demand for goods and services, and thus influence what is produced and sold in an economy.

Over the centuries, businesses have become more adept at reaching potential consumers through an expanding set of mediums. Marketing, therefore, has become a part of the daily life of a consumer, since consumers are exposed to advertisements for products and services wherever they turn. Because marketing affects what consumers do, it in turn affects how individuals and businesses interact with the environment as a whole.


Investment dictionary. . 2012.

Look at other dictionaries:

  • Macromarketing — addresses big/important issues at the nexus of marketing and society. The principal scholarly outlet for macromarketing research is the Journal of Macromarketing. [http://agb.poly.asu.edu/jmm Journal of Macromarketing ] ] In a more interconnected …   Wikipedia

  • macromarketing — UK US /ˈmækrəʊˌmɑːkɪtɪŋ/ noun [U] MARKETING ► the study of how goods and services are produced, advertised, and sold in a country or area, and how this affects or is affected by political, social, and economic conditions in the area: »I attended… …   Financial and business terms

  • macromarketing — / mækrəυ ˌmɑ:kɪtɪŋ/ noun the study of trading activity within a whole economic system such as a country, with its political, economic and social implications …   Marketing dictionary in english

  • Fair trade — For other uses, see Fair trade (disambiguation). Fair trade is an organized social movement and market based approach that aims to help producers in developing countries make better trading conditions and promote sustainability. The movement… …   Wikipedia

  • Comparative advertising — is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also known as ‘knocking …   Wikipedia

  • macro- — [mækrəʊ ǁ roʊ] prefix very large and concerned with a whole system rather than just part of it: • A number of chapters are devoted to fiscal policy in a macro context. * * * macro UK US /mækrəʊ / prefix ► relating to the whole of something,… …   Financial and business terms

  • Redlining — [ HOLC 1936 security map of Philadelphia showing redlining of lower income neighborhoods. [The HOLC maps are part of the records of the FHLBB (RG195) at the [http://www.archives.gov/index.html National Archives II] .] Households and businesses in …   Wikipedia

  • Distributive justice — concerns what some consider to be socially just allocation of goods in a society. A society in which incidental inequalities in outcome do not arise would be considered a society guided by the principles of distributive justice[citation needed].… …   Wikipedia

  • Kellogg School of Management — Coordinates: 42°03′02″N 87°40′30″W / 42.05045°N 87.67507°W / 42.05045; 87.67507 …   Wikipedia

  • Ned Roberto — Prof. Ned Roberto at AIM, Manila Eduardo L. Roberto or Ned Roberto is a Filipino professor who is considered Asia s foremost authority in marketing.[1] …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.